Category: Gamification Research

Congratulations! You’ve Won a Badge!

12th April 2021 No Comments

In this piece on gamification, I explore what badges are, what effect they have and how to use them correctly in your gamified projects.

The value of a background deep dive & motivational exploration for a project

The value of a background & motivational exploration for a project

27th July 2020 No Comments

In this piece we explore what you need to do and what questions you need to ask when researching your company’s background and motivations.

Increasing your learner’s engagement in eLearning

30th May 2020 No Comments

Online learning has come to the forefront & for a lot of traditional educational models need to be re-examined in this new world order.

Building and maintaining communities

22nd May 2020 No Comments

A perspective on the psychology and requirements of growing, building and maintaining a thriving community, either online or offline.

The shadow of gamification

8th May 2020 No Comments

There have been articles on the dark side of gamification, why it’s a bad idea and so on. But we need to consider what good it can do.

User Engagement & Gamification: A brief overview

24th January 2020 No Comments

In this piece, we look at a brief overview & explore the required elements for effective user engagement in a gamified process & experience.

What is Marketing Gamification exactly?

20th December 2019 1 Comment

With the release of our marketing gamification book Press Start, we felt it might be useful for people to know what the book is about.

Mastery, Challenges and Game-based learning

10th November 2019 No Comments

With the release of our book Press Start, I thought that this might be a good piece to give some insights on the chapter about Mastery.

Using feedback effectively in game-based learning

2nd November 2019 1 Comment

In this piece we explore what kinds of feedback there, how to set it up, giving feedback effectively and why it is important to always include it.

Dealing with fear & the unknown using ARG’s & RPG’s

22nd March 2019 No Comments

In this piece we explore how the use of role-playing & alternate reality experiences can help with dealing & working through fear & the unknown.

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Category: Gamification Research

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