Category: Gameful Design

Engaging your audience through loss aversion

13th mei 2021 Geen reacties

In this piece I look at the technique of loss aversion, sunk cost and FOMO, and how these can be used to engage your audiences.

Audience engagement and audience experience

23rd april 2021 Geen reacties

In this piece, I explore what audience engagement and audience experience design is, and why it is important for your company to have.

Why Purpose is important for your gamified project

2nd oktober 2020 Geen reacties

Purpose is one of the most important aspects of any gamified project. It gives drive and reason to your players and the actions they take.

A brief look at resource determination for gamified projects

25th september 2020 Geen reacties

In this piece we quickly look at what questions to ask to determine what resources are availablie to you for your gamified project.

Why key stakeholders are important for your gamified project

28th augustus 2020 1 reactie

In the next piece in our design series, we look at why it is important to identify your key stakeholders when starting a gamified project.

Why your business needs to consider using gamification

17th juli 2020 Geen reacties

In this piece we look at the reasons why gamification & gameful design are already some of the most engaging tools in business today.

Why using a Company Exploration session is key when starting a new project

10th juli 2020 1 reactie

In this piece we look at what a Company Exploration session is and what questions you should ask when developing your gamification project.

Design exploration, why it’s important to start a project with it

3rd juli 2020 Geen reacties

In this short piece, we look at what design exploration is, the reason to do it, it’s benefits and outcomes you gain from using its tools.

An exploration of the Generalist versus the Specialist

19th juni 2020 Geen reacties

In this piece we look the differences between the generalist and the specialist and how to develop a skill tree to represent both concepts.

The benefits of Gamification and mental health

The benefits of Gamification for mental health

5th juni 2020 1 reactie

As many may feel isolated in lockdown for an extended period, gaming and gamification may be able to offer benefits for mental health.

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Category: Gameful Design

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