If you able to, in terms of time and budget, then you can take on a fully holistic approach to the exploring the background of your company, by going back to when it was founded and reading through the initial versions of the mission statement and visions. As you move forward you will be able to see the changes that were made along the way and how the company adapted to its surroundings and its customer base. In essence seeing how the decisions that were made along the way and how the company was shaped by them.
Doing such a deep dive into a company is time-consuming and is only relevant if the experience you are to develop has to do with a subject such as organisational change. If the gamification solution is more geared towards external targets, such as your customers, then you need only really concern yourself with the current and recent company message, mission and vision.
Researching the message, mission, vision and aims of the organisation and the background from which these stem will offer you a set of directed questions that will guide you to create a more bespoke gamified experience. As the answers and subsequent questions that spawn from these will only refine your understanding of the company and its customers.
As an example, the primary questions that may come up will look something like this:
- What are the organisation’s capabilities?
- And what are its immediate aims and objectives?
Knowing these questions is important because you need to be in line with the overall goals of the business and with what the stakeholders want and expect from the gamified solution that you are trying to develop. As there would be no point in developing it further if the solution is not supported by anyone in the organisation, or no one desires one.