Marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands.

This is where marketing gamification comes in. It is the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance.

With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide – especially as there have been so many high-profile failures.

Designed and written specifically for marketing professionals, our Marketing Gamification Workshop and our book: Press Start – Using Gamification to Power-up Your Marketing, explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. The workshop and the accompanying book will provide participants with a step-by-step guide and process for successfully designing their own marketing gamification solutions.