Workshops

Do you require a larger more holistic solution to your business problems? 

Then æStranger offers various multi-day consulting and workshop options.

We will work with you to develop and ensure that the right offering is given to you and your target audience.

Marketing Gamification Workshop

Engaging Your Customers with Marketing Gamification

Marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands.

This is where marketing gamification comes in. It is the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance.

With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide – especially as there have been so many high-profile failures.

Designed and written specifically for marketing professionals, our Marketing Gamification Workshop and our book: Press Start – Using Gamification to Power-up Your Marketingexplores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. The workshop and the accompanying book will provide participants with a step-by-step guide and process for successfully designing their own marketing gamification solutions.

Methodology

Workshop Aims & Outcomes

  • 2 Day workshop
  • Learning how to apply gamification techniques and theory to the real world
  • Using gamification in marketing to engage customers and improve loyalty over the long term
  • You will learn how to profile & segment customer types to better understand them
  • Learn the skills and tools to create an effective gamified marketing campaign for yourself

Learning Benefits

  • Experiential learning: quick & easy feedback loop for the learner
  • Just-in-time learning: immediate application of knowledge & skills
  • Time management: planning & working towards deadlines
  • Teamwork: developing & applying of team working skills
  • Variety: alternative means of engaging different learner types

Content

The content we will cover through the 2-day Workshop

  1. What is Gamification – overview and explanation
  2. Defining Game Goals – Business objectives
  3. Determining Players – Customer segmentation
  4. Defining Win State – Rules of the game
  5. Determining Game mechanics – Fun & engagement
  6. Building a Game Journey – Customer journey & quests
  7. Creating & Developing your own Gamified Marketing Campaign!

Timings

Workshop Outline

Day 1

  • Part I: Introduction to Gamification
  • Part II: Neuroscience & Psychology behind Gamification
  • Part III: Game Goals & Players
  • Part IV: Rules & Mechanics
  • Part V: Building a Journey

Day 2

  • Brief Recap of Day 1
  • Part VI: Metrics & Gamification
  • Part VII: Main Challenge - Build a Gamified Marketing Campaign!
  • Presentation to peers
  • Feedback and Q&A

Facilitator

Albert van der Meer

 Albert is a creative gamification consultant based in the Netherlands, with expertise in narrative and visual entertainment, storytelling and teaching, with experience gained as a freelance filmmaker, media producer, and team-building facilitator. He has worked with many international businesses, including Education First, Hult International Business School, England & Wales Cricket Board, and UK Sport.

Business Gamification Workshop

Coming Soon!

Still wondering?

If you are unsure of what you need or want, then you can contact us for a paid consultation session in which we will explore with you what you want.

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