Whether your audience's are customers, employees, students, or something else, learn to grab & keep their attention with tried & true up-to-date methods & strategies.
Sign-up today so that you can be notified as soon as it goes live.
Hurry so that you don't miss out on this.
It’s easily one of the best courses to teach you how to set goals & outcomes not just for your business but for the thing you should value the most, your customers, or your audience! This course helps you focus on them and makes it so that everyone wins.
― Anonymous, Manager
Getting to see case studies of companies who have used similar processes and have been successful is invaluable. A course that gives you that and a step-by-step guide is incredible. ― Anonymous, Executive Director
In a rapidly changing business ecosystem, you should learn from the best.
With over two decades’ worth of experience in audience engagement and gamification, as well as co-authoring a book on gamification and marketing, Albert has a unique set of skills and knowledge that he shares in this course.
Albert’s background is in film production, music videos, documentaries, short films and corporate films. Here he learned the basics of how to engage a broad audience with a lot of different tastes and prejudices. From there he went into live-action business simulations that were based on the film and tv world, engaging and helping marketing teams and management teams to get further in their respective professions. This led him to the world of gamification and eventually to the whole gambit of how to effectively engage all kinds of audiences.
Albert has also co-authored a book with his good friend, Daniel Griffin. The book is titled ‘Press Start – Using Gamification to Power-Up Your Marketing’ and was short-listed for the Business Book of the Year award in 2020.
What fellow industry professionals think about the book that the course is based on
“For serious marketers only! If you are looking to integrate gamification into your marketing strategy, well, you’ve come to the right place. This is the bible. Finally a truly strategic approach to an often-times misunderstood practice.”
“Marketing gamification is one of the best-kept business secrets of our time. Press Start is the insight-packed roadmap every marketer needs to unlock commercial rewards from gameplay in solving real-world customer problems.”
“Press Start is a particularly insightful book and easy read for anyone interested in game mechanics. Van der Meer and Griffin turn industry jargon into a practical and useful framework that can be applied to a multitude of business challenges right away.”
“Press Start provides thoughtful insight into the psychology of customer engagement, with a focus on how lessons from the world of games can generate ongoing customer loyalty. The book is a well-written, entertaining blueprint for marketers who would like to understand the opportunities f gamification, but also need to understand the pitfalls of bad game design. It is of particular relevance for marketers seeking to build on-going, multi-round, long term customer relationships with their customers.”
“Play has created strong communities since the dawn of mankind. This ground breaking book elegantly builds upon philosopher Huizinga’s concept of purposeful play and seamlessly links it to neurobiological research, motivational theory and consumer behaviour. In this thoughtful and well-researched book, the authors have masterfully blended accessible theory with practical advice which will help the reader develop their own, detailed marketing gamification strategy.”
“Press Start upends conventional thinking in marketing and goes a step further – hacking directly into aspects of human motivation and psychology to provide a genuinely revolutionary path to customer connection. Gamification is a megatrend that will soon be a determining factor in the success of marketing firms, and this is the ur-text to kick-start your gamification strategy.”
Start your quest to powering up your business and getting your audience engagement & retention flourishing.
“Whether you are an experienced marketer or just starting out on your career, Press Start provides a useful overview of the fundamental principles of marketing – from Maslow’s Hierarchy and the core motivational levers, to the modern complexity of human behaviour and a new tier of human needs. With tried and tested case studies Press Start will set your goals and metrics, build a business case and develop your own marketing gamification strategy.”
“For anyone wanting to understand, apply and implement gamification when it comes to marketing, read this book. Dan and Albert leave no stone unturned, analysing motivation and psychological theories, providing real-life case studies, stories and principles., whilst providing you with a toolkit to design your own gamification solution to allow you to better connect with your clients and potential customers.”
When doing research or working with clients, I’m usually initially met with a misunderstanding of what constitutes engagement. There are a great many sources and case studies that are focused on using basic elements and mechanics to engage users or customers. What I’ve struggled to find is any material that deals with engagement from a holistic perspective, and any kind of practical guide that gives a step-by-step explanation of what to do and how to implement it.
That’s why I decided to create this course. An immediately actionable and implementable guide to boosting your audience acquisition and retention with a selection of the most powerful tools that can be applied to any business. This is a practical course for any business owner, educator or entrepreneur, built and crafted by a business owner, educator and entrepreneur.
Click the buttons below to get a breakdown of the course:
If you’re starting out in marketing, gamification or business in general, then you will find tools and techniques that will help you out. And if you’re already a few years into your career then this course has a great many case studies and exercises that will help you refine your expertise.
The AEX Design beginner course consists of 12 on-demand episodes. Each episode lasts between 10 and 20 minutes. The recommendation is that you do at least one episode a day along with the recommended quests and homework.
If life gets a bit too busy, try not to leave more than a working week between episodes.
Overall it is possible to finish the course in 2-3 weeks.
Despite this being a beginner’s course, don’t let that fool you. The intensity of the course is set by your level of commitment.
If you simply want a surface-level experience then the course episodes will be enough. But if you wish to get the maximum out of the course and the understand how powerful the tools and techniques are, then setting aside at least 2 hours per session is recommended.
What you will get out of the course is a fully functioning and implementable audience engagement strategy by the end.
But only if you the homework and quests given throughout the course with each episode.
The content is valuable, but the real value comes from you engaging with the course and its content.
You can take the course anywhere and any time. There are no restrictions to time and place. Nor are there restrictions to whether you require prior knowledge. This is a beginner course after all.
Though depending on the country/territory that you are, aeStranger cannot guarantee access. Some countries currently have restrictive laws and/or strict controls around streaming and video content.
Please research beforehand whether this is true for your location, as aeStranger is not liable for nor can it help you access the course if you are in a restricted location.
That’s really easy, just click the SIGN UP button above or below to get notified as soon as the course is available!