background info

Learning through Adventure & Storytelling


Our Mission

It is æStranger’s mission to improve collaboration, communication and teamwork by engaging people through challenging and enjoyable narrative game-based learning experiences, which deliver meaningful and long-term results.

Our Vision

We want to provide your players with the opportunity to learn and experience the world as the exciting adventure it is meant to be. Through these experiences we aim to enrich learning and uncover new perspectives that allow for better communication and understanding between everyone.

What is æStranger.com?

æStranger.com was created to build a space where people could learn about Gamification, Game-based Learning and Visual Storytelling. You may be wondering why the name æStranger? Well, we are all strangers in a strange land at some point, I know I’ve been that, many times in my life. But being strange is a good thing, it means we’re different, it means we get to experience things for the first time. And through those differences & experiences, we can learn more, from ourselves and from each other.


Gamification & Game-based Learning

Gamification is the process or art of improving activities by crafting challenging and enjoyable human experiences, using game elements and game design. Game-based Learning is building those experiences from the ground up so that they are organic, holistic experiences.Gamification & Game-based Learning can be used in a wide range of areas, from education to business, to health care, to marketing, and so forth.



Albert van der Meer

I am a Consultant at æStranger, based in Europe, predominantly in the Netherlands and Germany. My expertise lies in storytelling, audience experience and audience engagement techniques. With these skills and knowledge, I help businesses, educational institutions, and other corporate environments improve user, customer, and audience engagement through gameful design mechanics.

Before starting æStranger, I worked several years as a media producer, team-building facilitator and freelance filmmaker in Europe and the UK. After a successful career of helping upcoming and established businesses, business schools, as well as music and film talents. I now focus on supporting various businesses and educational institutions and individuals, by helping craft better and more engaging experiences for their teams, clients and customers.

I am also the co-author of Press Start: Using Gamification to Power-up your Marketing. The book offers straight-forward advice and immediate applicability of marketing & gamification techniques. It’s aimed at marketers who wish to fully engage their customers in a positive and meaningful manner using game techniques.

If you wish to Contact me about Consulting work then please don’t hesitate to head over to the Contact page and send me a message or connect with me via LinkedIn!




‘Albert has provided us with a completely new perspective through which to engage our customers. His diligent, attentive and collaborative approach enabled us to get whole-heartedly behind his recommendations. What more could you want from a consultant at the top of his profession. Absolutely brilliant work.’ 

Tim Robertson, CEO, GetWaterFit

‘I have been working with Albert for many years at Ashridge/Hult business school in various projects involving experiential learning. What strikes me in working with him is in the first place his expertise in the tools and background for experiential learning but also his capability to link it to the reality of the managers in executive education programs. Next to this Albert is also a very nice colleague to work with : thinking outside the box when problems arise and a good sense of humor.’

Jean Vanhoegaerden, Professor of Practice, Hult

‘I’ve worked with Albert on many leadership simulation projects at one of the best corporate business schools in the country. Albert is always professional in his approach, and amicable with any group he works with. His attention to detail is excellent, and always appreciated when technical knowledge and equipment is involved. He is a pleasure to work with and a genuinely nice guy…and don’t forget to check out his new book on gamification :)’

Simon Heyes, Founder, novel