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Learning through Adventure & Storytelling


Our Mission

It is æStranger’s mission to improve collaboration, communication and teamwork by engaging people through challenging and enjoyable narrative game-based learning experiences, which deliver meaningful and long-term results.

Our Vision

We want to provide your players with the opportunity to learn and experience the world as the exciting adventure it is meant to be. Through these experiences we aim to enrich learning and uncover new perspectives that allow for better communication and understanding between everyone.

What is æStranger.com?

æStranger.com was created to build a space where people could learn about Gamification, Game-based Learning and Visual Storytelling. You may be wondering why the name æStranger? Well, we are all strangers in a strange land at some point, I know I’ve been that, many times in my life. But being strange is a good thing, it means we’re different, it means we get to experience things for the first time. And through those differences & experiences, we can learn more, from ourselves and from each other.


Gamification & Game-based Learning

Gamification is the process or art of improving activities by crafting challenging and enjoyable human experiences, using game elements and game design. Game-based Learning is building those experiences from the ground up so that they are organic, holistic experiences.Gamification & Game-based Learning can be used in a wide range of areas, from education to business, to health care, to marketing, and so forth.



Albert van der Meer

Albert started aeStranger, as a Creative Gamification Consultant, based in the Netherlands. His expertise lies specifically in narrative and visual entertainment/storytelling. With these skills and knowledge, he helps businesses, educational institutions, and other corporate environments to better improve team cooperation and develop deeper, more meaningful learning through the use of narrative and gameful design techniques.

Before starting aeStranger, Albert worked several years as a media producer, team-building facilitator and a freelance filmmaker in Europe and the UK. After a successful career helping business schools, businesses, upcoming and established, as well as music and film talents, Albert now aids and helps these various institutions and individuals with delivering better learning experiences for their teams and clients.

Albert is also the co-author of Press Start: Using Gamification to Power-up your Marketing. The book offers straight-forward advice and immediate applicability of marketing & gamification techniques. It’s aimed at marketers who wish to fully engage their customers in a positive and meaningful manner using game techniques.

If you wish to Contact Albert about any of his thoughts or for Creative Consulting work then please don’t hesitate to head over to the Contact page and send him a message and check out LinkedIn!




‘Albert has provided us with a completely new perspective through which to engage our customers. His diligent, attentive and collaborative approach enabled us to get whole-heartedly behind his recommendations. What more could you want from a consultant at the top of his profession. Absolutely brilliant work.’ 

Tim Robertson, CEO, GetWaterFit