Blogs

Unlocking the Power of Engagement

In this article we look at what’s required to build an effective and dynamic audience engagement strategy for your business and brand.

Albert van der Meer 30th October 2023

The Chief Game Master: A New Kind of Consulting Roadmap

In this article we look at how the idea of Chief Game Master can help guide and elevate your business processes to the next level.

Albert van der Meer 19th October 2023

Photo by Victoriano Izquierdo on Unsplash

The Psychology of Engagement

This article is a primer into the world of biases & engagement. In here we explore three biases and how they can be used to engage audiences.

Albert van der Meer 6th October 2023

Enhancing Audience Engagement

In this article we look at the 3Ps of the audience journey, points of purpose, interest and pain, and how to improve these.

Albert van der Meer 29th September 2023

You’re Losing Customers: The Power of Providing Solutions

In this blog article we explore what a good engagement strategy is, how to provide solutions and what the benefits are.

Albert van der Meer 22nd September 2023

The Hidden Power of PBLs

Photo by Bianca Fazacas on Unsplash Author:@aestranger Reading time: 11 minutes The Hidden Power of PBLs Adding Purpose and Context for Maximum Impact You’ve signed

Albert van der Meer 12th September 2023

The Power of Mastery

Photo by Motoki Tonn on Unsplash Author:@aestranger Reading time: 10 minutes The Power of Mastery You wake up early in the morning, for today is the day that

Albert van der Meer 8th September 2023

Crafting your audience journey

Your audience’s journey needs to be crafted to be fun & efficient, providing value so that they remain loyal and retention is for life.

Albert van der Meer 28th October 2022

Engaging in Audience Loyalty

Engaging you audiences, customer, employee, whichever, and retaining their loyalty is the best business strategy you can have.

Albert van der Meer 21st October 2022

Your audience is smart, let them feel that

You enjoy feeling smart? We all like to feel smart, it makes you feel good about yourself. You need to let your audience feel smart too.

Albert van der Meer 12th August 2022

Photo by Possessed Photography on Unsplash

Expanding your engagement metrics using TMRs

Building on the OKR system, we expands on it by adding some gamified terminology & giving you the Targets, Milestones & Rewards system.

Albert van der Meer 5th August 2022

The metaverse & the issue with audience engagement

This piece is more of a discourse on the metaverse, it’s incarnation, the issues it has and faces and how audience engagement fits in.

Albert van der Meer 15th July 2022

Community engagement & the gap left by religious connection

In this piece we explore community engagement and how this used to be done through religious connection, but needs something else.

Albert van der Meer 1st July 2022

Why a shorter work week needs an engagement reframing

This topic of a shorter work week has been around since before the pandemic and it’s been a hot topic during and after.

Albert van der Meer 23rd June 2022

Super-mechanics for engaging your audience: Item collection

In this piece we look at the super-mechanic item collection, what it is and how we can use it to increase engagement with our audiences.

Albert van der Meer 10th June 2022

Why engaging your audience is an interdisciplinary adventure

In this opinion piece I explore the benefits of an interdisciplinary approach. How it works for my profession and how it can work for others.

Albert van der Meer 3rd June 2022

What are Heuristics?

In this piece we look at what heuristics are, how to use them, when they are good and when they are used badly.

Albert van der Meer 27th May 2022

Crafting Personas & FABELs from Scratch

In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.

Albert van der Meer 24th May 2022

How to engage with selling

This piece looks at how to change your perspectives on sales and marketing, thereby improving your chances and opinions on both.

Albert van der Meer 13th May 2022

How to make your Goals EPICQ

In this post we explore how to make your goals EPICQ, by changing your mindset and language to help you get more out of your goals.

Albert van der Meer 6th May 2022

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