æStranger Consulting

Are you struggling with creating an engaging experience for your audiences?
Then we have the solution for you!

æStranger helps you craft enhanced audience experience solutions tailor made to solve your unique business problems.

We work with you to understand your audiences, what their wants, needs and behaviours are. And through this we maximise the success rate of the soltuions we’ve crafted with you.

Our Audience Engagement Experience (AEX) design process utlises 4 pillars: behavioural psychology, marketing, gamification and business strategy.

Using these pillars and a broad base of experiences across multiple mediums for well over a decade, we have developed analogous approach methodology to solving audience engagement problems. This allows us to craft with you outside-the-box results and implement engagement methods in new and innovative ways.

Below are a variety of options, the majority of people opt for a paid 60-minute virtual call with Albert van der Meer to discuss their specific problem and to see where they go from there.

If you have any other questions then please do contact us.

The choice is yours!

Consultation Sessions

60 minute
Consulting Session

Total payment: €150.00

Per-day
Consultation

Quote: €1,600.00

10-day/Project
Consultation

Quote: €15,000.00

Monthly Retainer
Maximum of 4 clients

Quote: €5,000.00

Audience engagement & experience methodology

Engaging Your Audience with AEX Design

Our process with you is to collaboratively craft a solution that increases your audience’s engagement with you, your brand and your products and/or services.

Our project proposal to you will include the following points:

  • Our own preliminary background research into your experience
  • A projected project timeline based on our conversation of your problem
  • An initial evaluation of the experience with us as the audience
  • A conceptual flow chart of the audience’s current journey
  • Some early recommendations of audience flow and engagement mechanics
  • And an outline of our 5 Phase methodology to enhance your audience’s engagement even further!

Our Project Consultation Package includes 10 working days worth of time (typically calculated at 8 hour days), we work together to discover how best this amount of time is used. Our clients usually spread the time over 2-3 months depending on the size of the project.

Alternatively we also have a Monthly Retainer Package that offers 32 hours worth of time each month per client. As with the project package, we work together to see how best the time is used and whether you need more or less. As such we only accept a maximum of 3-4 clients at any given time for this package.

Proposal & background

Proposal

Background

Project outline

Done in a series of phases to help develop the best design for behaviour change & increased overall engagement:

  • Phase 1: Initial consultation & evaluation – Defining desired outcomes for the ‘Audience’s Journey’, the overall E.P.I.C.Q. goal(s) and objective(s) to be achieved by the end of the project.
  • Phase 2: Running through the current ‘audience’s journey’ flow – going through the entire journey experience, mapping out, analysing and taking apart what your audience currently experiences, listing points of interest, pain points and narrowing down the desired goal(s) and TMR’s for you and your audience.
    • Phase 2.1: Weekly meetings for kick-off, check-up, discussion and review of continuing process to improve the audience journey.
      • Minimum of roughly one 1-hour meeting per week for the duration of the project.
  • Phase 3: Expand on the initial evaluation and start development for the enhance audience journey flow based on the in-depth analysis from Phases 1 & 2 – this builds on the analysis done so far in the project.
  • Phase 4: Delivery of draft guiding policy & action plan, as well as metric recommendations for the desire outcome and defined objectives. The guiding policy and action plan follow the 6-stage audience journey framework.
  • Phase 5: Delivery of full design & engagement document(s) of the improved ‘player journey’ with defined objectives, recommended actions, segmented/targeted user base, detailed outline of mechanics & elements to be used, and feedback-/metrics required.

Initial evaluation

Evaluation of an example company

  • Objective(s): Creating engagement for the user to take the next step in their journey and partaking in individual and communal activities/challenges to save money and the environment.
  • Desired behaviours & actions: To encourage responsible and sustainable behaviour, allowing for a saving on resource ‘consumption’, saving on expenditure and creating the communal activity of donating to local communities and charities to further promote sustainable practices and usages.
  • Audience/Users: Home-owners and renters, with likely a Flesch reading level of 70.0 or higher.
  • Motivators: Improving overall user engagement by placing greater focus on specific motivational levers such as Purpose, Belonging, Mastery, Esteem and others.
  • Experience path: Current visual & interactive user experience can be improved and augmented by evaluating the experience flow and using the 6 stages of the ‘audience’s journey’: Discovery stage, Acquisition stage, Onboarding stage, Instructional Scaffolding stage, Masetry/Adept stage and the Endgame stage.
  • Metrics & feedback: Creating more engaging and immediate feedback-loops for the user when taking part in challenges and the community to further encourage desired behaviours and actions during their journey.

Audience experience journey

Audience journey: Taking the audience through a 6 stage journey to encourage behaviour change.

  1. Discovery: First impressions – Clear statement of Purpose and Belonging: Aligning your aims with those of your audience and initial steps towards an inclusive and supportive community – Creating a compelling organisational narrative and communal sense that engages the (new) audience straight away.
  2. Acquisition: Choice of engagement – Reinforcing your Purpose and that of your audience by slowly introducing points for Mastery where they can choose to invest their time, and this rewarded by giving them small wins/achievements.
  3. Onboarding: Process of integration – Guiding the audience to learn and Master the system and creating a Safe environment for them to continue their journey – Done ‘tutorial’-like challenges, a clear progression system and initial incentives.
  4. Instructional Scaffolding: Improve comprehension – Building on the onboarding stage and giving the audience more Autonomy in decision making and realising their need for Belonging – Customisation of experience and ability to communicate and educate with the wider community.
  5. Mastery/Adept: Mastery of experience – The penultimate point of the audience’s experience, raising the user’s Esteem, expanding on their need for Belonging and playing with their sense of Safety – Done by creating epic events/milestones, mentoring and engagement opportunities with the community and unpredictable and/or unknown rewards for continuing their journey.
  6. Endgame: Devotion or departure – The inevitable outcome of any experience, hopefully your audience will have found value in the experience and remain loyal and support the acquisition of new audience members. Or they will the experience wasn’t for them and they will unfortunately eventually depart for something different.

Suggested flow – example mechanics/elements

  • Narrative: Implementing a story element to the audience’s journey – allowing them to connect with and engage with either the story(s) of other people who have gone through the experience and/or with a fictional story (possibly based on the organisation’s mission statement).
  • Teams: Expanding on this dynamic aspect, allowing for more localised competition and creating
    specific/collective objectives.
  • Progress: Creating a representation of the audience’s progress, either through experience (points) and player levels or similar.
  • Communication: Allow the audience to communicate more openly with each other, creating an opportunity for them to share tips, tricks and hacks for various sustainability practices and methods.
  • Rewards: Variation of rewards depending on time and difficulty of challenges and quests, as well as hidden rewards (Easter eggs) for people who compete in a series of challenges or participate in the community.

AEX Design 7-step Methdology

The 7 Step Approach and Methodology leverages techniques and tools found in behavioural psychology, marketing, business strategy & gaming to guide you towards your goals.

Step 1
Analysis

Understanding more about your organisation – status, perceptions & plans

Step 2
Objectives

Defining EPICQ goals & objectives Understanding pain points and organisational limitations

Step 3
Choices

Exploring options , defining the way forward and understanding potential financial returns

Step 4
FABELS

Creation of personas and aligned game science strategies

Step 5
Experience

Developing the audience journey and aligning it to their new experience

Step 6
Delivery

Creation & delivery of actions to delivers to goals and objectives

Step 7
Reflection

Reflecting on the process & measuring the post launch experience

Chief Crafter & Consultant

 Albert is a consultant based in Germany and the Netherlands, with expertise in narrative and visual entertainment, storytelling and teaching, with experience gained as a freelance filmmaker, media producer, and team-building facilitator. He has worked with many international businesses, including Education First, Hult International Business School, GetWaterFit, Recast, T-Mobile, UK Sport and many more.

Still wondering?

If you are unsure of what you need or want, then you can contact us for a paid consultation session in which we will explore with you what you want.

Consultation Sessions

Info

æStranger’s long-form consultation sessions are for those that want to have everything that the Audience Engagement and Experience Design process has to offer. Utilising our custom crafted AEX Design solution methodology, we will work with you to develop a tailored approach and experience for your audience, so that they remain engaged and loyal to you. The design methodology used in the consultation packages us a variety of disciplines as its foundation; ranging from gamification to marketing, behavioural psychology and business strategy. 

These packages are usually preceded by one of our shorter sessions, such as the 30-, 60- or 2-hour calls. In these calls we determine the viability of your project and the scope needed by discussing and diagnosing the nature of your specific challenge. From there we can start to think about the a guiding plan to tackle the challenge and what set of actions are required to enact the overall strategy.

Our consultation packages are not intended to be consecutive day packages. They can be, but they do not have to be. Very often we work with you as and when it fits you the best. For example, the 10-day consultation package could be spread over a 4-to-8-week basis, where we diligently work together on a regular basis to achieve the best audience experience solution that we can offer. For a more in-depth look at our process, please to have a look at the extended use-case example below on our main consulting page.

The cost of each package is a quote of what the likely cost will be for projects of various sizes. 

The reason that we only give you a quote now and not a set price is because we fully understand that each project is unique and requires a tailored approach. As we will discuss in the conversations leading up to the project, the quote and time taken will be refined to fit your needs.

Should you have queries around what you will gain from the AEX Design process or whether the price is worth it, then please do not hesitate to contact us and setup a call with us, as we are happy to discuss any concerns with you.

Offerings

60 minute Consulting Session

Total payment: €150.00

Per-day Consultation

Quote: €1,600.00

10-day/Project Consultation

Quote: €15,000.00

before you go!

Before you go and grab your copy of Press Start, would you like your free White Paper on how to better engage your audience and other bonuses?

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Before you go!

Before you go and grab your copy of Press Start, would you like your free White Paper on how to better engage your audience and other bonuses?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.