Engaging your audience through loss aversion
![Photo by Markus Spiske on Unsplash](https://aestranger.com/wp-content/uploads/2021/05/loss-aversion-1024x683.jpg)
In this piece I look at the technique of loss aversion, sunk cost and FOMO, and how these can be used to engage your audiences.
Audience engagement and audience experience
![Photo by Sophia H. Gue on Unsplash](https://aestranger.com/wp-content/uploads/2021/04/AE-and-AX-design-1024x596.jpg)
In this piece, I explore what audience engagement and audience experience design is, and why it is important for your company to have.