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Tag: audience experience

Photo by Markus Spiske on Unsplash
13th May 202130th August 2021Behavioural Pysch

Engaging your audience through loss aversion

In this piece I look at the technique of loss aversion, sunk cost and FOMO, and how these can be used to engage your audiences.

Photo by Sophia H. Gue on Unsplash
23rd April 202130th August 2021AEX Design

Audience engagement and audience experience

In this piece, I explore what audience engagement and audience experience design is, and why it is important for your company to have.

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æStranger officially started in 2018, but has been around in some form for a few years. It is a platform to promote a mission to engage people through adventure and storytelling, to better learn and understand from each other.

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