Your audience’s journey needs to be crafted to be fun & efficient, providing value so that they remain loyal and retention is for life.
Engaging you audiences, customer, employee, whichever, and retaining their loyalty is the best business strategy you can have.
You enjoy feeling smart? We all like to feel smart, it makes you feel good about yourself. You need to let your audience feel smart too.
Building on the OKR system, we expands on it by adding some gamified terminology & giving you the Targets, Milestones & Rewards system.
In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.
In this piece I look at the technique of loss aversion, sunk cost and FOMO, and how these can be used to engage your audiences.
In this piece, I explore what audience engagement and audience experience design is, and why it is important for your company to have.
Purpose is one of the most important aspects of any gamified project. It gives drive and reason to your players and the actions they take.
In this piece we quickly look at what questions to ask to determine what resources are availablie to you for your gamified project.
In the next piece in our design series, we look at why it is important to identify your key stakeholders when starting a gamified project.