The Chief Game Master: A New Kind of Consulting Roadmap
In this article we look at how the idea of Chief Game Master can help guide and elevate your business processes to the next level.
Enhancing Audience Engagement
In this article we look at the 3Ps of the audience journey, points of purpose, interest and pain, and how to improve these.
The Hidden Power of PBLs
Photo by Bianca Fazacas on Unsplash Author:@aestranger Reading time: 11 minutes The Hidden Power of PBLs Adding Purpose and Context for Maximum Impact You’ve signed up for a news service, where you get a daily email of all the best pieces of news from around the country and the world. The next morning you get […]
The Power of Mastery
Photo by Motoki Tonn on Unsplash Author:@aestranger Reading time: 10 minutes The Power of Mastery You wake up early in the morning, for today is the day that you present your ‘masterpiece’ to the gathered guild masters. You can’t remember how long you spent as a novice apprentice under your master, and the time spent as a journeyman […]
Crafting your audience journey
Your audience’s journey needs to be crafted to be fun & efficient, providing value so that they remain loyal and retention is for life.
Engaging in Audience Loyalty
Engaging you audiences, customer, employee, whichever, and retaining their loyalty is the best business strategy you can have.
Your audience is smart, let them feel that
You enjoy feeling smart? We all like to feel smart, it makes you feel good about yourself. You need to let your audience feel smart too.
Expanding your engagement metrics using TMRs
Building on the OKR system, we expands on it by adding some gamified terminology & giving you the Targets, Milestones & Rewards system.
Crafting Personas & FABELs from Scratch
In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.
Engaging your audience through loss aversion
In this piece I look at the technique of loss aversion, sunk cost and FOMO, and how these can be used to engage your audiences.
