Crafting your audience journey
Your audience’s journey needs to be crafted to be fun & efficient, providing value so that they remain loyal and retention is for life.
Engaging in Audience Loyalty
Engaging you audiences, customer, employee, whichever, and retaining their loyalty is the best business strategy you can have.
Your audience is smart, let them feel that
You enjoy feeling smart? We all like to feel smart, it makes you feel good about yourself. You need to let your audience feel smart too.
Expanding your engagement metrics using TMRs
Building on the OKR system, we expands on it by adding some gamified terminology & giving you the Targets, Milestones & Rewards system.
Crafting Personas & FABELs from Scratch
In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.
Engaging your audience through loss aversion
In this piece I look at the technique of loss aversion, sunk cost and FOMO, and how these can be used to engage your audiences.
Audience engagement and audience experience
In this piece, I explore what audience engagement and audience experience design is, and why it is important for your company to have.
Why Purpose is important for your gamified project
Purpose is one of the most important aspects of any gamified project. It gives drive and reason to your players and the actions they take.
A brief look at resource determination for gamified projects
In this piece we quickly look at what questions to ask to determine what resources are availablie to you for your gamified project.
Why key stakeholders are important for your gamified project
In the next piece in our design series, we look at why it is important to identify your key stakeholders when starting a gamified project.
