Engaging your audience through loss aversion
![Photo by Markus Spiske on Unsplash](https://aestranger.com/wp-content/uploads/2021/05/loss-aversion-1024x683.jpg)
In this piece I look at the technique of loss aversion, sunk cost and FOMO, and how these can be used to engage your audiences.
In this piece I look at the technique of loss aversion, sunk cost and FOMO, and how these can be used to engage your audiences.