For this week’s blog, I wanted to try out a new short-form of presentation, rather than the multi-page long forms I’ve done in the past. And the topic that I thought most of you would like to read and learn insights about in a shorter form would be the motivational lever of Belonging.
Belonging is one of the six motivational levers that we cover in our book; Press Start: Using Gamification to power-up your Marketing. If you would like to learn more about it and others, along with their associated mechanics then please do have a look at the book, available from Bloomsbury on Amazon, and other retailers.
The power of the motivation to belonging cannot be understated, the want and need for it is a strong drive for many of us. As individuals we intrinsically need to connect with others who are like-minded, and we want to be part of something larger than ourselves. Being part of communities and society grants us a sense of comfort and safety.
Belonging, therefore, is an absolute necessity in today’s world. As creators we should be looking for ways to bring people together, promote understanding & social relatedness, and engage people in a positive manner. This is both true for society and businesses.