Engaging in Audience Loyalty
Engaging you audiences, customer, employee, whichever, and retaining their loyalty is the best business strategy you can have.
Super-mechanics for engaging your audience: Item collection
In this piece we look at the super-mechanic item collection, what it is and how we can use it to increase engagement with our audiences.
Crafting Personas & FABELs from Scratch
In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.
Congratulations! You’ve Won a Badge!
In this piece on gamification, I explore what badges are, what effect they have and how to use them correctly in your gamified projects.
Why Purpose is important for your gamified project
Purpose is one of the most important aspects of any gamified project. It gives drive and reason to your players and the actions they take.
A brief look at resource determination for gamified projects
In this piece we quickly look at what questions to ask to determine what resources are availablie to you for your gamified project.
Why key stakeholders are important for your gamified project
In the next piece in our design series, we look at why it is important to identify your key stakeholders when starting a gamified project.
Why your business needs to consider using gamification
In this piece we look at the reasons why gamification & gameful design are already some of the most engaging tools in business today.
The benefits of Gamification for mental health
As many may feel isolated in lockdown for an extended period, gaming and gamification may be able to offer benefits for mental health.
Increasing your learner’s engagement in eLearning
Online learning has come to the forefront & for a lot of traditional educational models need to be re-examined in this new world order.