Crafting your audience journey
![Photo by Alvaro Reyes on Unsplash](https://aestranger.com/wp-content/uploads/2022/10/audience-journey-1024x683.jpg)
Your audience’s journey needs to be crafted to be fun & efficient, providing value so that they remain loyal and retention is for life.
Crafting Personas & FABELs from Scratch
![Photo by Adam Winger on Unsplash](https://aestranger.com/wp-content/uploads/2022/05/fabel_blog-1024x670.jpg)
In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.
How to engage with selling
![Image by Peggy und Marco Lachmann-Anke from Pixabay](https://aestranger.com/wp-content/uploads/2022/05/sales_marketing-1024x682.jpg)
This piece looks at how to change your perspectives on sales and marketing, thereby improving your chances and opinions on both.
Audience engagement and audience experience
![Photo by Sophia H. Gue on Unsplash](https://aestranger.com/wp-content/uploads/2021/04/AE-and-AX-design-1024x596.jpg)
In this piece, I explore what audience engagement and audience experience design is, and why it is important for your company to have.
A brief look at resource determination for gamified projects
![A brief look at resource determination for gamified projects](https://aestranger.com/wp-content/uploads/2020/09/resources-1024x791.jpg)
In this piece we quickly look at what questions to ask to determine what resources are availablie to you for your gamified project.
Why your business needs to consider using gamification
![Why your business needs to consider using gamification](https://aestranger.com/wp-content/uploads/2020/07/gamification-business-1024x768.jpg)
In this piece we look at the reasons why gamification & gameful design are already some of the most engaging tools in business today.
What is Marketing Gamification exactly?
![What is Marketing Gamification exactly?](https://aestranger.com/wp-content/uploads/2019/12/Main-Cover_Wide.jpg-1024x576.png)
With the release of our marketing gamification book Press Start, we felt it might be useful for people to know what the book is about.