Audience engagement and audience experience
In this piece, I explore what audience engagement and audience experience design is, and why it is important for your company to have.
Design exploration, why it’s important to start a project with it
In this short piece, we look at what design exploration is, the reason to do it, it’s benefits and outcomes you gain from using its tools.
Building and maintaining communities
A perspective on the psychology and requirements of growing, building and maintaining a thriving community, either online or offline.
Customer Experience & Gamification: what you need to know
In this piece we explore how to develop a customer experience strategy and how to go about gamifying the experience.
User Engagement & Gamification: A brief overview
In this piece, we look at a brief overview & explore the required elements for effective user engagement in a gamified process & experience.
Belonging and why it’s important for your players
In this piece, we look at why the motivational lever of belonging is important you and your company and what interactions can strengthen it.
Active interactions & visualizations to aid in learning and retention
You’ve likely heard of visualisation from self-help guru’s but it is a strong and proven tool and it can aid you to achieve a certain goal or outcome.
Why active group learning is good & team-building exercises often aren’t
Team-building experiences can be extremely useful tools to motivate & empower your participants but you need to know how to do it the right or it wont work.
Getting buy-in from the self-professed non-gamers
In this piece we look what you need to do be able to get as much buy-in as possible for your game experience from self-professed non-gamers.
Can VR help with a therapy shortage in mental health treatment?
With mental health treatments not being widely available for everyone, could VR therapy be the answer to treatment shortage?