Customer Experience & Gamification: what you need to know

In this piece we explore how to develop a customer experience strategy and how to go about gamifying the experience.
User Engagement & Gamification: A brief overview

In this piece, we look at a brief overview & explore the required elements for effective user engagement in a gamified process & experience.
Belonging and why it’s important for your players

In this piece, we look at why the motivational lever of belonging is important you and your company and what interactions can strengthen it.
Active interactions & visualizations to aid in learning and retention

You’ve likely heard of visualisation from self-help guru’s but it is a strong and proven tool and it can aid you to achieve a certain goal or outcome.
Why active group learning is good & team-building exercises often aren’t

Team-building experiences can be extremely useful tools to motivate & empower your participants but you need to know how to do it the right or it wont work.
Getting buy-in from the self-professed non-gamers

In this piece we look what you need to do be able to get as much buy-in as possible for your game experience from self-professed non-gamers.
Can VR help with a therapy shortage in mental health treatment?

With mental health treatments not being widely available for everyone, could VR therapy be the answer to treatment shortage?
The nature of the grind in gamification and how you should be using it

The grind is always seen as tedious and repetitive, but what if you changed it so that it became one of your strongest tools in gamification?
Why You should be the one to give rewards and not a ‘Robot’

Rewards are some of the most difficult aspects to get right in a game or gamified environment. We should take the time and effort to make authentic rewards.
Player Archetypes – Using the “Hero’s Journey” as a Framework

Using Campbell’s “Hero’s Journey”, Jung’s Archetypes and Bartle’s Player Types, we explore how to better expand the framework for a gamified environment.