Audience engagement and audience experience
In this piece, I explore what audience engagement and audience experience design is, and why it is important for your company to have.
Why Purpose is important for your gamified project
Purpose is one of the most important aspects of any gamified project. It gives drive and reason to your players and the actions they take.
A brief look at resource determination for gamified projects
In this piece we quickly look at what questions to ask to determine what resources are availablie to you for your gamified project.
Why key stakeholders are important for your gamified project
In the next piece in our design series, we look at why it is important to identify your key stakeholders when starting a gamified project.
The value of a background & motivational exploration for a project
In this piece we explore what you need to do and what questions you need to ask when researching your company’s background and motivations.
Why your business needs to consider using gamification
In this piece we look at the reasons why gamification & gameful design are already some of the most engaging tools in business today.
Why using a Company Exploration session is key when starting a new project
In this piece we look at what a Company Exploration session is and what questions you should ask when developing your gamification project.
Design exploration, why it’s important to start a project with it
In this short piece, we look at what design exploration is, the reason to do it, it’s benefits and outcomes you gain from using its tools.
An exploration of the Generalist versus the Specialist
In this piece we look the differences between the generalist and the specialist and how to develop a skill tree to represent both concepts.
The benefits of Gamification for mental health
As many may feel isolated in lockdown for an extended period, gaming and gamification may be able to offer benefits for mental health.
