Audience engagement and audience experience

In this piece, I explore what audience engagement and audience experience design is, and why it is important for your company to have.
Why Purpose is important for your gamified project

Purpose is one of the most important aspects of any gamified project. It gives drive and reason to your players and the actions they take.
An exploration of the Generalist versus the Specialist

In this piece we look the differences between the generalist and the specialist and how to develop a skill tree to represent both concepts.
The benefits of Gamification for mental health

As many may feel isolated in lockdown for an extended period, gaming and gamification may be able to offer benefits for mental health.
Increasing your learner’s engagement in eLearning

Online learning has come to the forefront & for a lot of traditional educational models need to be re-examined in this new world order.
Building and maintaining communities

A perspective on the psychology and requirements of growing, building and maintaining a thriving community, either online or offline.
How to deal with imposter syndrome using Gamification

In this weeks piece we explore how concepts in gamfiication, such as intrinsic motivation mechanics can help with overcoming imposter syndrome
Emerging as a team after Quarantine

In this piece, we look at what you will need to do in order to ensure that your team emerges effectively from the quarantine.
‘Game Saves’, Save the World

In this piece we look at how gaming and games are helping save the world, by people taking a healthy interest in gaming online with each other
Belonging and why it’s important for your players

In this piece, we look at why the motivational lever of belonging is important you and your company and what interactions can strengthen it.