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Tag: psychology

Photo by Olav Ahrens Røtne on Unsplash
12th August 202212th August 2022Behavioural Pysch

Your audience is smart, let them feel that

You enjoy feeling smart? We all like to feel smart, it makes you feel good about yourself. You need to let your audience feel smart too.

Photo by Adam Winger on Unsplash
24th May 202224th May 2022AEX Design, Gamification, Marketing

Crafting Personas & FABELs from Scratch

In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.

Image by M. Maggs from Pixabay
6th May 20226th May 2022AEX Design

How to make your Goals EPICQ

In this post we explore how to make your goals EPICQ, by changing your mindset and language to help you get more out of your goals.

Photo by Sophia H. Gue on Unsplash
23rd April 202130th August 2021AEX Design

Audience engagement and audience experience

In this piece, I explore what audience engagement and audience experience design is, and why it is important for your company to have.

why purpose is important for your gamified project
2nd October 202030th August 2021Gamification

Why Purpose is important for your gamified project

Purpose is one of the most important aspects of any gamified project. It gives drive and reason to your players and the actions they take.

An exploration of the Generalist versus the Specialist
19th June 202030th August 2021Behavioural Pysch

An exploration of the Generalist versus the Specialist

In this piece we look the differences between the generalist and the specialist and how to develop a skill tree to represent both concepts.

The benefits of Gamification and mental health
5th June 202030th August 2021Gamification

The benefits of Gamification for mental health

As many may feel isolated in lockdown for an extended period, gaming and gamification may be able to offer benefits for mental health.

Increasing your learner’s engagement in eLearning
30th May 202030th August 2021Gamification

Increasing your learner’s engagement in eLearning

Online learning has come to the forefront & for a lot of traditional educational models need to be re-examined in this new world order.

Building and maintaining communities
22nd May 202030th August 2021AEX Design

Building and maintaining communities

A perspective on the psychology and requirements of growing, building and maintaining a thriving community, either online or offline.

4th May 202030th August 2021Behavioural Pysch, Gamification

How to deal with imposter syndrome using Gamification

In this weeks piece we explore how concepts in gamfiication, such as intrinsic motivation mechanics can help with overcoming imposter syndrome

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