Crafting your audience journey
Your audience’s journey needs to be crafted to be fun & efficient, providing value so that they remain loyal and retention is for life.
Engaging in Audience Loyalty
Engaging you audiences, customer, employee, whichever, and retaining their loyalty is the best business strategy you can have.
Your audience is smart, let them feel that
You enjoy feeling smart? We all like to feel smart, it makes you feel good about yourself. You need to let your audience feel smart too.
Crafting Personas & FABELs from Scratch
In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.
How to make your Goals EPICQ
In this post we explore how to make your goals EPICQ, by changing your mindset and language to help you get more out of your goals.
Audience engagement and audience experience
In this piece, I explore what audience engagement and audience experience design is, and why it is important for your company to have.
Why Purpose is important for your gamified project
Purpose is one of the most important aspects of any gamified project. It gives drive and reason to your players and the actions they take.
An exploration of the Generalist versus the Specialist
In this piece we look the differences between the generalist and the specialist and how to develop a skill tree to represent both concepts.
The benefits of Gamification for mental health
As many may feel isolated in lockdown for an extended period, gaming and gamification may be able to offer benefits for mental health.
Increasing your learner’s engagement in eLearning
Online learning has come to the forefront & for a lot of traditional educational models need to be re-examined in this new world order.
