You enjoy feeling smart? We all like to feel smart, it makes you feel good about yourself. You need to let your audience feel smart too.
In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.
In this post we explore how to make your goals EPICQ, by changing your mindset and language to help you get more out of your goals.
In this piece, I explore what audience engagement and audience experience design is, and why it is important for your company to have.
Purpose is one of the most important aspects of any gamified project. It gives drive and reason to your players and the actions they take.
In this piece we look the differences between the generalist and the specialist and how to develop a skill tree to represent both concepts.
As many may feel isolated in lockdown for an extended period, gaming and gamification may be able to offer benefits for mental health.
Online learning has come to the forefront & for a lot of traditional educational models need to be re-examined in this new world order.
A perspective on the psychology and requirements of growing, building and maintaining a thriving community, either online or offline.
In this weeks piece we explore how concepts in gamfiication, such as intrinsic motivation mechanics can help with overcoming imposter syndrome