This article is a primer into the world of biases & engagement. In here we explore three biases and how they can be used to engage audiences.
Photo by Motoki Tonn on Unsplash Author:@aestranger Reading time: 10 minutes The Power of Mastery You wake up early in the morning, for today is the day that you present your ‘masterpiece’ to the gathered guild masters. You can’t remember how long you spent as a novice apprentice under your master, and the time spent as a journeyman […]
In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.
Ever been in an experience and believed everything? That’s suspension of disbelief, buying into something so completely that all else is ignored.
The piece explores the various structures that can be used within gamification experiences and games, and how to use them and recognise them.
Knowing when to direct players and when to leave them alone is always tricky. In this piece we explore how using both is possibly the best overall method.
In this piece we will look at the merits of using genre to improve your narratives in game-based experiences, as well examples that show this.
In this piece we explore how the use of role-playing & alternate reality experiences can help with dealing & working through fear & the unknown.