In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.
Ever been in an experience and believed everything? That’s suspension of disbelief, buying into something so completely that all else is ignored.
The piece explores the various structures that can be used within gamification experiences and games, and how to use them and recognise them.
Knowing when to direct players and when to leave them alone is always tricky. In this piece we explore how using both is possibly the best overall method.
In this piece we will look at the merits of using genre to improve your narratives in game-based experiences, as well examples that show this.
In this piece we explore how the use of role-playing & alternate reality experiences can help with dealing & working through fear & the unknown.