Enhancing Audience Engagement
In this article we look at the 3Ps of the audience journey, points of purpose, interest and pain, and how to improve these.
You’re Losing Customers: The Power of Providing Solutions
In this blog article we explore what a good engagement strategy is, how to provide solutions and what the benefits are.
The Power of Mastery
Photo by Motoki Tonn on Unsplash Author:@aestranger Reading time: 10 minutes The Power of Mastery You wake up early in the morning, for today is the day that you present your ‘masterpiece’ to the gathered guild masters. You can’t remember how long you spent as a novice apprentice under your master, and the time spent as a journeyman […]
Design exploration, why it’s important to start a project with it
In this short piece, we look at what design exploration is, the reason to do it, it’s benefits and outcomes you gain from using its tools.
What you should know about playtesting in gamification
In this piece we explore the playtesting phase of when designing a gamified experience. We look at what questions you should focus and more.
Customer Experience & Gamification: what you need to know
In this piece we explore how to develop a customer experience strategy and how to go about gamifying the experience.
User Engagement & Gamification: A brief overview
In this piece, we look at a brief overview & explore the required elements for effective user engagement in a gamified process & experience.
Setting the right mood in your gamified experiences
In this piece, we explore the features that you can utilise to set the right mood and promote immersion for your gamified experiences.
Creating gamified systems: a peek behind the curtains
In this post we take a brief look at the process behind creating a gamification solution for you and your target audience.
What is Marketing Gamification exactly?
With the release of our marketing gamification book Press Start, we felt it might be useful for people to know what the book is about.
