1. Discovery & Introduction
I. Objective identification
Setting clear EPICQ goals, objectives and KPIs, such as CSATs, NPS and CLTVs.
II. Research & analysis
Doing market research and audience analysis, figuring out the audience experience and doing the foundational work for determining the 3Ps in your audience journey as well as creating FABELs of your audience.
2. Novus Status
I. Planning & Preparation
Resource identification and allocation, as well as further persona creation.
II. Messaging & content strategy
Mapping the audience journey, touchpoints, emotional mapping, content creation, content alignment and content personalisation.
3. Progress & Onboarding
I. Timeline & Planning
Crafting a timeline and action plan with targets and milestones (TMRs), as well as defining channels and platforms for generating awareness.
II. Departure & Execution
Planning will be complete or near completion of an MVP experience, and all planned activities will be executed according to the timeline.
4. Obstacles & Scaffolding
I. Trials & Challenges
Here the obstacles and trials of the audience are monitored and/or adjusted, refined, and iterated upon.
II. Risk management & quest design tracking
Identifying any problems that arise from the MVP, determining mitigating strategies and tracking the progress of the experience, as well as reiteration of the experience, if required.
5. Master & Feedback
I. Engagement & Adaption
The audience has become familiar with the experience, reward structures are used and engagement and communication are promoted.
II. Monitoring & Evaluation
Tracking audience progress, gathering feedback, defining metrics, data gathering and feedback loops are established.
6. Endgame & Aftermath
I. Completion & Deliverables
Assessment of achieving the goals initially set out and delivering the final product/service. Analysis and iterations if required for continued success.
II. Evaluation & Reflection
Analyzing the data, gathering feedback, and reflecting on the strengths, weaknesses, and lessons learned. Incorporating the data into a strategic policy for continued success and/or iterating from Stage 1 again.