Albert van der Meer, Author at æStranger

Your audience is smart, let them feel that

You enjoy feeling smart? We all like to feel smart, it makes you feel good about yourself. You need to let your audience feel smart too.

Building on the OKR system, we expands on it by adding some gamified terminology & giving you the Targets, Milestones & Rewards system.

This piece is more of a discourse on the metaverse, it’s incarnation, the issues it has and faces and how audience engagement fits in.

In this piece we explore community engagement and how this used to be done through religious connection, but needs something else.

This topic of a shorter work week has been around since before the pandemic and it’s been a hot topic during and after.

In this piece we look at the super-mechanic item collection, what it is and how we can use it to increase engagement with our audiences.

In this opinion piece I explore the benefits of an interdisciplinary approach. How it works for my profession and how it can work for others.

In this piece we look at what heuristics are, how to use them, when they are good and when they are used badly.

In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.

This piece looks at how to change your perspectives on sales and marketing, thereby improving your chances and opinions on both.