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Author: Albert van der Meer

Photo by Olav Ahrens Røtne on Unsplash
12th August 202212th August 2022Behavioural Pysch

Your audience is smart, let them feel that

You enjoy feeling smart? We all like to feel smart, it makes you feel good about yourself. You need to let your audience feel smart too.

Photo by Possessed Photography on Unsplash
5th August 20225th August 2022AEX Design

Expanding your engagement metrics using TMRs

Building on the OKR system, we expands on it by adding some gamified terminology & giving you the Targets, Milestones & Rewards system.

Image by Julien Tromeur from Pixabay
15th July 202215th July 2022AEX Design

The metaverse & the issue with audience engagement

This piece is more of a discourse on the metaverse, it’s incarnation, the issues it has and faces and how audience engagement fits in.

Photo by jly un on Unsplash
1st July 20221st July 2022AEX Design

Community engagement & the gap left by religious connection

In this piece we explore community engagement and how this used to be done through religious connection, but needs something else.

Photo by Alex Kotliarskyi on Unsplash
23rd June 202223rd June 2022Strategy

Why a shorter work week needs an engagement reframing

This topic of a shorter work week has been around since before the pandemic and it’s been a hot topic during and after.

Photo by János Venczák on Unsplash
10th June 202210th June 2022AEX Design, Gamification

Super-mechanics for engaging your audience: Item collection

In this piece we look at the super-mechanic item collection, what it is and how we can use it to increase engagement with our audiences.

Photo by Possessed Photography on Unsplash
3rd June 20227th June 2022AEX Design, Behavioural Pysch

Why engaging your audience is an interdisciplinary adventure

In this opinion piece I explore the benefits of an interdisciplinary approach. How it works for my profession and how it can work for others.

Photo by Victoriano Izquierdo on Unsplash
27th May 202227th May 2022AEX Design, Behavioural Pysch

What are Heuristics?

In this piece we look at what heuristics are, how to use them, when they are good and when they are used badly.

Photo by Adam Winger on Unsplash
24th May 202224th May 2022AEX Design, Gamification, Marketing

Crafting Personas & FABELs from Scratch

In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.

Image by Peggy und Marco Lachmann-Anke from Pixabay
13th May 202214th May 2022AEX Design

How to engage with selling

This piece looks at how to change your perspectives on sales and marketing, thereby improving your chances and opinions on both.

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