Albert van der Meer, Author at æStranger

Why a shorter work week needs an engagement reframing

This topic of a shorter work week has been around since before the pandemic and it’s been a hot topic during and after.

In this piece we look at the super-mechanic item collection, what it is and how we can use it to increase engagement with our audiences.

In this opinion piece I explore the benefits of an interdisciplinary approach. How it works for my profession and how it can work for others.

In this piece we look at what heuristics are, how to use them, when they are good and when they are used badly.

In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.

This piece looks at how to change your perspectives on sales and marketing, thereby improving your chances and opinions on both.

In this post we explore how to make your goals EPICQ, by changing your mindset and language to help you get more out of your goals.

This post is essentially a press release on what has been happening with aeStranger and what can be expected in the future.

In this piece I look at what questions and criteria would be used when analysing how a person or company engage their audience.

In this piece I look at the technique of loss aversion, sunk cost and FOMO, and how these can be used to engage your audiences.