Crafting Personas & FABELs from Scratch
In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.
How to engage with selling
This piece looks at how to change your perspectives on sales and marketing, thereby improving your chances and opinions on both.
How to make your Goals EPICQ
In this post we explore how to make your goals EPICQ, by changing your mindset and language to help you get more out of your goals.
Are you (not) engaged?
This post is essentially a press release on what has been happening with aeStranger and what can be expected in the future.
Are you (not) amused? An explorative series on how & what engages people
In this piece I look at what questions and criteria would be used when analysing how a person or company engage their audience.
Engaging your audience through loss aversion
In this piece I look at the technique of loss aversion, sunk cost and FOMO, and how these can be used to engage your audiences.
Audience engagement and audience experience
In this piece, I explore what audience engagement and audience experience design is, and why it is important for your company to have.
Congratulations! You’ve Won a Badge!
In this piece on gamification, I explore what badges are, what effect they have and how to use them correctly in your gamified projects.
Why Purpose is important for your gamified project
Purpose is one of the most important aspects of any gamified project. It gives drive and reason to your players and the actions they take.
Demons in the mind
Image by Pete Linforth from Pixabay author: @aestranger Reading time: 9 minutes Demons in the mind Deep in the shadows of an unknown murky realm there lives a race of beings, demons if you will, for lack of a better visual description. You may think that because they are labelled as demons that they are necessarily evil creatures. They […]
