Crafting your audience journey
Your audience’s journey needs to be crafted to be fun & efficient, providing value so that they remain loyal and retention is for life.
Engaging in Audience Loyalty
Engaging you audiences, customer, employee, whichever, and retaining their loyalty is the best business strategy you can have.
Expanding your engagement metrics using TMRs
Building on the OKR system, we expands on it by adding some gamified terminology & giving you the Targets, Milestones & Rewards system.
The metaverse & the issue with audience engagement
This piece is more of a discourse on the metaverse, it’s incarnation, the issues it has and faces and how audience engagement fits in.
Community engagement & the gap left by religious connection
In this piece we explore community engagement and how this used to be done through religious connection, but needs something else.
Super-mechanics for engaging your audience: Item collection
In this piece we look at the super-mechanic item collection, what it is and how we can use it to increase engagement with our audiences.
Why engaging your audience is an interdisciplinary adventure
In this opinion piece I explore the benefits of an interdisciplinary approach. How it works for my profession and how it can work for others.
What are Heuristics?
In this piece we look at what heuristics are, how to use them, when they are good and when they are used badly.
Crafting Personas & FABELs from Scratch
In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.
How to engage with selling
This piece looks at how to change your perspectives on sales and marketing, thereby improving your chances and opinions on both.