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Category: Behavioural Pysch

Photo by Olav Ahrens Røtne on Unsplash
12th August 202212th August 2022Behavioural Pysch

Your audience is smart, let them feel that

You enjoy feeling smart? We all like to feel smart, it makes you feel good about yourself. You need to let your audience feel smart too.

Photo by Possessed Photography on Unsplash
3rd June 20227th June 2022AEX Design, Behavioural Pysch

Why engaging your audience is an interdisciplinary adventure

In this opinion piece I explore the benefits of an interdisciplinary approach. How it works for my profession and how it can work for others.

Photo by Victoriano Izquierdo on Unsplash
27th May 202227th May 2022AEX Design, Behavioural Pysch

What are Heuristics?

In this piece we look at what heuristics are, how to use them, when they are good and when they are used badly.

Photo by Markus Spiske on Unsplash
13th May 202130th August 2021Behavioural Pysch

Engaging your audience through loss aversion

In this piece I look at the technique of loss aversion, sunk cost and FOMO, and how these can be used to engage your audiences.

An exploration of the Generalist versus the Specialist
19th June 202030th August 2021Behavioural Pysch

An exploration of the Generalist versus the Specialist

In this piece we look the differences between the generalist and the specialist and how to develop a skill tree to represent both concepts.

4th May 202030th August 2021Behavioural Pysch, Gamification

How to deal with imposter syndrome using Gamification

In this weeks piece we explore how concepts in gamfiication, such as intrinsic motivation mechanics can help with overcoming imposter syndrome

gamified experiences
18th January 202030th August 2021Behavioural Pysch, Gamification

Setting the right mood in your gamified experiences

In this piece, we explore the features that you can utilise to set the right mood and promote immersion for your gamified experiences.

giving feedback effectively
2nd November 201930th August 2021Behavioural Pysch, Gamification

Using feedback effectively in game-based learning

In this piece we explore what kinds of feedback there, how to set it up, giving feedback effectively and why it is important to always include it.

The immersive power of semiotic domains
4th October 201930th August 2021Behavioural Pysch

The immersive power of semiotic domains

The piece explore the immersive power of semiotic domains and how they engage players that enter them. Looking at the language and groups inherent to them.

Suspension of disbelief in game-based experiences
23rd August 201930th August 2021Behavioural Pysch, Story Production

Suspension of disbelief in game-based experiences

Ever been in an experience and believed everything? That’s suspension of disbelief, buying into something so completely that all else is ignored.

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