Engaging you audiences, customer, employee, whichever, and retaining their loyalty is the best business strategy you can have.
You enjoy feeling smart? We all like to feel smart, it makes you feel good about yourself. You need to let your audience feel smart too.
In this opinion piece I explore the benefits of an interdisciplinary approach. How it works for my profession and how it can work for others.
In this piece we look at what heuristics are, how to use them, when they are good and when they are used badly.
In this piece I look at the technique of loss aversion, sunk cost and FOMO, and how these can be used to engage your audiences.
In this piece we look the differences between the generalist and the specialist and how to develop a skill tree to represent both concepts.
In this weeks piece we explore how concepts in gamfiication, such as intrinsic motivation mechanics can help with overcoming imposter syndrome
In this piece, we explore the features that you can utilise to set the right mood and promote immersion for your gamified experiences.
In this piece we explore what kinds of feedback there, how to set it up, giving feedback effectively and why it is important to always include it.
The piece explore the immersive power of semiotic domains and how they engage players that enter them. Looking at the language and groups inherent to them.