Engaging in Audience Loyalty
Engaging you audiences, customer, employee, whichever, and retaining their loyalty is the best business strategy you can have.
Your audience is smart, let them feel that
You enjoy feeling smart? We all like to feel smart, it makes you feel good about yourself. You need to let your audience feel smart too.
Why engaging your audience is an interdisciplinary adventure
In this opinion piece I explore the benefits of an interdisciplinary approach. How it works for my profession and how it can work for others.
What are Heuristics?
In this piece we look at what heuristics are, how to use them, when they are good and when they are used badly.
Engaging your audience through loss aversion
In this piece I look at the technique of loss aversion, sunk cost and FOMO, and how these can be used to engage your audiences.
An exploration of the Generalist versus the Specialist
In this piece we look the differences between the generalist and the specialist and how to develop a skill tree to represent both concepts.
How to deal with imposter syndrome using Gamification
In this weeks piece we explore how concepts in gamfiication, such as intrinsic motivation mechanics can help with overcoming imposter syndrome
Setting the right mood in your gamified experiences
In this piece, we explore the features that you can utilise to set the right mood and promote immersion for your gamified experiences.
Using feedback effectively in game-based learning
In this piece we explore what kinds of feedback there, how to set it up, giving feedback effectively and why it is important to always include it.
The immersive power of semiotic domains
The piece explore the immersive power of semiotic domains and how they engage players that enter them. Looking at the language and groups inherent to them.
