What you should know about playtesting in gamification

In this piece we explore the playtesting phase of when designing a gamified experience. We look at what questions you should focus and more.
Customer Experience & Gamification: what you need to know

In this piece we explore how to develop a customer experience strategy and how to go about gamifying the experience.
User Engagement & Gamification: A brief overview

In this piece, we look at a brief overview & explore the required elements for effective user engagement in a gamified process & experience.
Setting the right mood in your gamified experiences

In this piece, we explore the features that you can utilise to set the right mood and promote immersion for your gamified experiences.
Creating gamified systems: a peek behind the curtains

In this post we take a brief look at the process behind creating a gamification solution for you and your target audience.
Gamification in 2020 – What you should expect

In this piece we look at what we can expect for Gamification, Game-based learning and Game-based solutions in the following year.
What is Marketing Gamification exactly?

With the release of our marketing gamification book Press Start, we felt it might be useful for people to know what the book is about.
Reflections on Gamification Europe Conference 2019

In this piece I recount and reflect on my experiences at the 2019 Gamification Europe Conference, held in Berlin, Germany.
Gamifying your networking experience

As with any conference, it’s an opportunity to learn from specialists and to meet new people, in other words, it’s time to network.
Mastery, Challenges and Game-based learning

With the release of our book Press Start, I thought that this might be a good piece to give some insights on the chapter about Mastery.