Crafting Personas & FABELs from Scratch
![Photo by Adam Winger on Unsplash](https://aestranger.com/wp-content/uploads/2022/05/fabel_blog-1024x670.jpg)
In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.
Are you (not) engaged?
![Photo by AbsolutVision on Unsplash](https://aestranger.com/wp-content/uploads/2021/09/absolutvision-WYd_PkCa1BY-unsplash-1024x683.jpg)
This post is essentially a press release on what has been happening with aeStranger and what can be expected in the future.
What is Marketing Gamification exactly?
![What is Marketing Gamification exactly?](https://aestranger.com/wp-content/uploads/2019/12/Main-Cover_Wide.jpg-1024x576.png)
With the release of our marketing gamification book Press Start, we felt it might be useful for people to know what the book is about.
Gamifying your networking experience
![networking](https://aestranger.com/wp-content/uploads/2019/12/networking-1024x683.jpg)
As with any conference, it’s an opportunity to learn from specialists and to meet new people, in other words, it’s time to network.
Event Gamification: A guide to what to consider
![Event Gamification: A guide to what to consider](https://aestranger.com/wp-content/uploads/2019/05/eventgamify-1024x576.jpg)
If you are thinking about organising an event for your company or a general topic then it may be worth considering gamifying it for greater engagement.
Gamification in 2019 – What you should look out for!
![Gamification in 2019 – What you should look out for!](https://aestranger.com/wp-content/uploads/2019/01/happy-new-year-1063797_1920-1024x704.jpg)
For the first post of 2019 for æStranger, I’ll be joining in the look to see what trends and possibilities we should be looking out for in the coming year.
A look back at the year 2018 for æStranger
![A Look back at 2018](https://aestranger.com/wp-content/uploads/2018/12/end2018-1024x683.jpg)
As we near the end of 2018, it may be worth doing a reflection on what 2018 was like before we start looking at what 2019 may hold for us.
Reflections on the Gamification Europe Conference 2018
![Reflections on the Gamification Europe Conference 2018](https://aestranger.com/wp-content/uploads/2018/12/G-Europe-2018-1024x640.png)
On the 26th and 27th of November, I was fortunate enough to attend the 2018 edition of the Gamification Europe Conference in Amsterdam.
Gamification Europe Masterclass June 2018 – a reflection
![gamification-masterclass-2018-reflection](https://aestranger.com/wp-content/uploads/2018/11/Gamification-Masterclass-1024x576.jpg)
In this piece I relate and recount some things I experienced and learned at Gamification Europe’s 2018 Masterclasses in London.
Gamification in 2018 – What do you need to look out for?
![gamification-2018](https://aestranger.com/wp-content/uploads/2018/11/new-year-3042746_1280-1024x576.jpg)
Let’s look at the year ahead to see what you should looking out for in the field of Gamification, and how it can improve your business.