Crafting Personas & FABELs from Scratch
In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.
Are you (not) engaged?
This post is essentially a press release on what has been happening with aeStranger and what can be expected in the future.
What is Marketing Gamification exactly?
With the release of our marketing gamification book Press Start, we felt it might be useful for people to know what the book is about.
Gamifying your networking experience
As with any conference, it’s an opportunity to learn from specialists and to meet new people, in other words, it’s time to network.
Event Gamification: A guide to what to consider
If you are thinking about organising an event for your company or a general topic then it may be worth considering gamifying it for greater engagement.
Gamification in 2019 – What you should look out for!
For the first post of 2019 for æStranger, I’ll be joining in the look to see what trends and possibilities we should be looking out for in the coming year.
A look back at the year 2018 for æStranger
As we near the end of 2018, it may be worth doing a reflection on what 2018 was like before we start looking at what 2019 may hold for us.
Reflections on the Gamification Europe Conference 2018
On the 26th and 27th of November, I was fortunate enough to attend the 2018 edition of the Gamification Europe Conference in Amsterdam.
Gamification Europe Masterclass June 2018 – a reflection
In this piece I relate and recount some things I experienced and learned at Gamification Europe’s 2018 Masterclasses in London.
Gamification in 2018 – What do you need to look out for?
Let’s look at the year ahead to see what you should looking out for in the field of Gamification, and how it can improve your business.
