In this piece we look at how to reframe persona creation into crafting FABELs for more effective applicability in targeting audiences.
This post is essentially a press release on what has been happening with aeStranger and what can be expected in the future.
With the release of our marketing gamification book Press Start, we felt it might be useful for people to know what the book is about.
As with any conference, it’s an opportunity to learn from specialists and to meet new people, in other words, it’s time to network.
If you are thinking about organising an event for your company or a general topic then it may be worth considering gamifying it for greater engagement.
For the first post of 2019 for æStranger, I’ll be joining in the look to see what trends and possibilities we should be looking out for in the coming year.
As we near the end of 2018, it may be worth doing a reflection on what 2018 was like before we start looking at what 2019 may hold for us.
On the 26th and 27th of November, I was fortunate enough to attend the 2018 edition of the Gamification Europe Conference in Amsterdam.
In this piece I relate and recount some things I experienced and learned at Gamification Europe’s 2018 Masterclasses in London.
Let’s look at the year ahead to see what you should looking out for in the field of Gamification, and how it can improve your business.